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SMS as a Crucial Marketing Tool

Story Highlights
  • Updates on events
  • Promotional offerings
  • Product debuts
  • Fundraising campaigns

SMS is a crucial marketing tool for all types of companies. Determining which messages are suitable for SMS and which would irritate and alienate your clients, however, may be challenging. For five outstanding SMS marketing examples that your audience will actually want to read, read this article.

Everyone enjoys receiving presents. Yet every family has at least one eccentric member. You know, the one who crochets tacky “fashion statements” for you for Christmas and who gives you underpants for your birthday.

Even though they often have good intentions, they are usually ignorant of and out of touch with what others truly desire. Unfortunately, many companies in short messaging service (SMS) marketing end up looking exactly like your Great Aunt Margaret. After hearing that “Those cool young folks appreciate text messaging,” they began sending SMS marketing messages that are on par with tighty-whities and a crocheted necktie.

According to Zendesk, the number of people who contact businesses via SMS message will increase by 75% in 2020. When someone texts your business, it’s important to offer them what they ask for, much as when you give someone a present.

  1. Updates on events

Text message marketing strategies are tough to match for providing timely information that you know your target will see. According to Reviews.org, People check their phones 344 times each day on average. With a 42% open rate, SMS messages have the greatest read rates of any commercial messaging medium, according to McKinsey. SMS text messages are the perfect method of communication for timely events because of these two factors working together.

SMS messages may be used to promote event lineups, provide QR codes for tickets, inform attendees on session times, and even deliver interactive material while the event is going on.

Event goers can choose to receive notifications, for instance, so they can be the first to learn who the keynote speaker is or get a mobile ticket. Upon their opt-in, you may send them SMS notifications with critical conference information, such the location of their sessions, at any time.

  1. Promotional offerings

According to SimpleTexting, 50% of customers claimed they would be more willing to opt in to SMS communications from a business if they knew they would get time-sensitive incentives. Marketing teams may tailor promotions to each customer through audience segmentation and marketing automation, enhancing their perception of and affinity for the brand.

Sending a discount code to a consumer on their birthday might be a specialised SMS marketing strategy for special deals, or it could be as general as promoting flash discounts. Use it exclusively for timely or tailored offers rather than continuously barraging customers with SMS if you want to keep their worth high.

  1. Product debuts

With the internet, consumers have the entire world at their fingertips. If you want your product to stand out from the beginning, you need a distinctive promotional method. According to a Harris Interactive poll, 77% of consumers had a more favourable opinion of businesses that provide texting (not to mention those impressive read rates we mentioned previously). Hence, SMS is where you should start if you want everyone to be anxiously awaiting the introduction of your new product.

The promptness of SMS gives businesses the opportunity to release their items gradually to build buzz. For instance, before opening up sales to all consumers, you should begin a launch with a message for VIP and influencer early access.

  1. Fundraising campaigns

 If it isn’t the neighbourhood Boy Scout, it’s the mail-order fundraiser or the grocery store employee requesting that they “round up for the cause.” How then do you cut through the din? SMS.

Creating a message that stands out among the clamour of fundraising efforts is essential when utilising SMS for contribution drives and fundraisers. The era of cold-calling telethons is over. Consumers today want rapid and tailored messages. And in this regard, SMS excels.

For instance, you may use Campaign Monitor’s subscriber list upload capability and configurable fields to customise each message to the specific contributor.

Sort your list according to age, gender, area, or any other specific criteria you specify. Add the subscriber’s name to each message to make it more personalised.

Using SMS, you can respond in minutes to any local or global disaster, allowing people to take action as soon as the news is out. You no longer have to wait weeks for the mailer to arrive at their place or hope that their social media updates find them. Before they are inundated with requests for money from other groups, target your donor base while it is still young.

Combining the use of SMS and email marketing

There is no disputing the advantages of SMS marketing, but when combined with an email marketing plan, it has an even bigger impact. Each adds to the impact of the other and provides your consumers in a distinctive way. They all have the potential to increase your clientele and financial performance.

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