Subject line Tips

In a congested inbox, email subject lines may determine whether or not your message is opened or even seen. Discover in this post what it takes to consistently create excellent ones.

Your opening line sets the tone for what follows in any relationship, and emails are no exception. Your email’s value is communicated in the subject line, which entices the reader to read more and, maybe, reply to your call to action in order to get to know your brand better (CTA).

It’s not simply awful when a topic line is bad. That can cause your email to be flagged as spam, which would damage your standing with clients and search engines. Indeed, the subject line alone prompts 69% of email users to flag an email as spam.

Even if your subscribers don’t mark an email as spam, recipients frequently decide whether or not to open a message based on the subject line. Also, you should still adhere to subject line best practises even in the post-MPP era when open rate data is less accurate.

Effective, attention-grabbing email subject lines may boost interaction and keep your emails in the inboxes of your prospects and clients, where they belong. Because of this, it’s critical to consider your subject lines as an integral component of your email marketing campaigns rather than finishing them just before you send the message.

We’ll provide you some email subject line best practises in this post and provide you with some samples of effective subject lines.

How to craft the greatest subject lines for emails

Let’s explore what goes into creating a subject line that connects with the receiver before looking at some particular examples of excellent email subject lines.

Maintaining focus requires that you:

1. Choose the proper length

We advise staying around 9 words and 60 characters. You’ll need to conduct some testing to discover the length that works best for your consumer base.

A few extra or less words won’t have a significant negative impact on your findings, but using more than 20 words or none at all will be problematic.

2. Omit “newsletter” from the sentence.

Under no circumstances should you include the word “newsletter” in your email subject line. According to statistics, the subject line of emails containing this term reduces email open rates by roughly 19%.

This is generally due to the misconception that traditional newsletters are uninteresting rather than being packed with useful information as yours will be. Hence, even if you are sending a newsletter, keep it a secret. Mention the valuable information that is contained in the email itself.

3. Use A/B testing 

Doing A/B testing on a few different subject line variants is a terrific approach to ensure that the subject line you create is a hit. You may test word count, amusing vs. more serious tone, word choice, and a variety of other things.

You’ll be well on your way to achieving the highest opens and engagement rates from an email marketing campaign after you’ve determined the subject line format that your audience prefers and responds to the most.

4. Steer clear of shouting, spamming terms, and unusual characters.

Maintaining a spotless sender reputation necessitates avoiding the spam bin. Special characters (#%*@) and messages in ALL CAPS are the two things that internet service providers and recipients of emails associate most strongly with spam. They will, at best, result in subscribers unsubscribing. These usually land directly in the spam folder.

Words that are frequently used in spam include:

• Apply now
• Auto email deletion Cheap billion-dollar bonus
• Rate comparison, credit
• Your income will double

5. Examine all available choices.

Email subject lines can be written in a variety of ways, including short and sweet, personalised, keyword-specific, and more. Choose the option that most closely reflects the personality of your brand and the preferences of your audience before beginning to create.

The following are examples of common topic lines:

• Urgent
• List
• Controversial
• Trending topic
• Scarcity
• How-to

6. Don’t be afraid to use emojis

Emoji use in email subject lines may have been contentious when they were initially introduced, but those times are long gone.

Emojis in subject lines are likely to increase open rates, according to several studies, and astute email marketers are taking advantage of this.

You should use caution when using them, though. Emojis may be improper depending on the context of the email (such as a transactional email) if there are too many or come across as spammy. More than one emoji should not be used in a subject line.

7. Be sure to include the preview text

The preview text functions as the subtitle if the subject line of your email serves as the email’s title. Before your email subscribers click to open the message, that little passage appears in their inboxes after the subject line.

Your preview text will simply be taken from the opening of your email if you don’t alter it. While this is OK, consider include some preview text to offer your email more value if you truly want to make it the best it can be.

Make the most of the extra room provided by the preview text to play with your subject line, tease the email content, and grab the attention of your subscribers.